The colour of 2023: Pantone's Viva Magenta in interior design

The world of interior design is a constantly evolving space, where trends and colours play a key role in creating unique and welcoming spaces. Every year, Pantone, the world's colour authority, chooses a shade that defines trends in design, fashion and, of course, interior design. In 2023, Pantone surprises us with the colour of the year: Viva Magenta. In this blog post, we will explore the characteristics of this vibrant shade and how it can be effectively incorporated into interior design.

Viva Magenta: an overview of the colour of the year 2023

Pantone describes Viva Magenta as a bold and energetic shade that embodies vitality and passion. This colour is a mix of fuchsia pink and deep purple, making it a surprising but exciting choice for interior design. Viva Magenta is a versatile shade that can be adapted to different styles and sensibilities, from contemporary to classic, and can be used in decorative details as well as on main walls.

How to incorporate Viva Magenta into interior design?

Accent walls

One of the most effective ways to incorporate Viva Magenta is by painting an accent wall in this colour. This creates an impressive focal point in the room and can give it a touch of energy and sophistication.

Furniture and accessories

If you don't feel confident using Viva Magenta on the walls, consider introducing it through furniture and accessories. Sofas, chairs, cushions, and pictures in this shade can be great options to add vibrancy to your space without overwhelming it.

Creative combinations

Viva Magenta blends beautifully with a variety of colours. You can mix it with soft greys, natural greens or even metallic tones for a unique stylistic effect. Combining Viva Magenta with neutral tones balances its boldness and creates a sophisticated colour palette.

Small and large spaces

Despite its intensity, Viva Magenta can work in small spaces if used strategically. In larger rooms, such as living rooms or dining rooms, this colour can be a striking choice for an entire wall or range of furniture.

Art and decorative elements

Don't underestimate the power of detail. Decorative elements such as paintings, vases, and curtains in Viva Magenta can transform a room in surprising ways.

Pantone's colour of the year 2023, Viva Magenta, is a bold and exciting choice for the world of interiors. Its vibrancy and passion can breathe life into any space. Whether you choose to use it on walls, furniture or decorative details, this colour is sure to leave a lasting impression on your interior design. So why not give the energy and charm of Viva Magenta a try and transform your home into a truly vibrant space in 2023? Creativity knows no bounds when it comes to interior design!

This is an armchair from one of main partner Wittmann with cover in Viva Magenta velvet color.
Find more Wittman products here.